There’s a subscription box for everything it seems. Clothes. Cosmetics. Food. There’s even a subscription box for pet stuff.
But have you seen one for home decor?
If there’s one out there, I’ve yet to come across it. So I decided to have some fun and create a box myself.
I’m always trying to think up ways to help people decorate their homes without breaking the bank. I’m always trying to brainstorm tips on how to give their house a fresh look without redoing the whole decor.
So I thought the decor subscription box would help take the guesswork out of it for them and allow me to curate items based upon their styles and interests.
I thought about my ideal customer: a woman who wants to bring some of the latest finds into her kitchen, but is too busy to shop for them herself.
Not a problem. I can do the legwork for her after gathering information about her space and lifestyle. Here’s what I learned.
Her kitchen has a neutral palette that invites pops of color. She likes practical items but also enjoys little surprises.
She entertains friends for brunch, but also likes nice pieces for her own visual pleasure.
Of course, a real consultation with a real customer would require an in-depth interview or questionnaire to fulfill the boxes over the course of the subscription.
But this is just a mock box. A concept. An idea that can grow into something larger if the appeal is there. So just humor me for a bit.
For the June box, I selected items I recently ordered from Target and Sur La Table, two of my favorite places to shop for home decor.
Because these boxes tend to have a theme, I chose the green-leaf motif that I’ve been obsessed with lately. What better way to decorate for summer than with an island vibe, right?
Here’s what I came up with:
A grey storage bin from Target serves as the box that can be used to organize pantry items.
The mango wood cheese cutting board and leaf platter from Sur La Table go hand-in-hand and can serve as decoration behind the stovetop.
When it’s time to host friends, they can be set out on the counter to serve bruschetta, cheeses and desserts.
The colorful dishtowels, also from Sur La Table, are festive enough for company but practical enough for everyday use.
The faux plant … well, the faux plant is just cute. But the plant, also from Target, is that unexpected piece that finishes off the look whether on display with the appetizers at brunch or just to add some life to the kitchen when no one’s home.
So what do you think? This box was simple, I know. But it was a start.
Would you buy a decor subscription box (or know someone who would)? If so, how much would you pay for it?
What would you do differently?
Leave your suggestions in the comments section below.
Designing Goldilocks 